Joe Montesano
4 min readApr 19, 2021
Why You Can’t Improve

There has likely never been a culture more obsessed with self-improvement than our own. Everywhere around us, the machinery of the media hums its relentless narrative of how we can become fitter, smarter, healthier, faster, stronger, more intelligent, more interesting, more virtuous, more efficient, more productive, happier, more creative, sexier, more desirable, more connected, better dressed, and so on.

Without question, this is a byproduct of consumer capitalism whereby an infinite…